Product development

The Lab is Appco Group UK’s in-house team of elite face-to-face sales experts, specialising in researching, developing and implementing new and existing products for our clients.

As one of Appco UK’s newest strategic divisions, The Lab offers industry-leading direct sales expertise to ensure we are constantly enhancing our clients’ existing campaigns to maximise their results.

The team also provides bespoke solutions that maximise the potential for new products and services to succeed through our testing process.

The Lab concept was launched in the UK in 2012 and, as a result of its success, it now has a presence across the globe.

The Lab team represents the very best skills in our industry, ensures the very best results and signals a new era of innovation for Appco and our clients.