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3 ways your marketing campaign could be letting you down

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If your sales levels are remaining stubbornly low, it could be time to rethink your marketing strategy. It’s easy to get into bad habits when it comes to promoting your products or services and it can be hard to tell where you’re going wrong.

To help you hone your marketing efforts, Appco highlights three ways in which your current campaigns may be letting you down…

 

1. You’re trying to target everyone

Trying to target too broad a customer base is a cardinal sin in marketing. If you try to be all things to all people, you can struggle to really strike a chord with anyone.

Businesses often worry that focusing their attentions on a particular group of consumers will exclude too many potential customers, but it’s important to realise that you can’t appeal to everyone.

The best marketers understand that to pique people’s interests, they must focus on individuals who are most likely to want their company’s products or services. By making sure you have a clear idea of your target audience, you should find it easier to run compelling marketing campaigns that translate into impressive sales levels.

2. You’re not keeping track of your ROI

It’s easy to splash the cash when you’re enthusiastic about drumming up more interest in your products or services. But can you be sure that this is money well spent? The answer is yes – but only if you have effective systems in place for calculating the return on your investment.

Keeping detailed sales figures and measuring the impact that specific campaigns have on your company’s success is essential. It will help you see what you’re doing right and what may need to change. For example, if you spend a large sum on a particular campaign, but only see a marginal increase in sales, you may need to look for more cost-effective ways to market your company.

At Appco, we’re well aware of the importance of achieving an impressive ROI on your field marketing campaigns. Our performance-based model means that our clients only pay for the results that we actually deliver, helping you spend your money more wisely.

3. You’re not harnessing the power of the web

The Internet can be one of the cheapest and most effective channels for promoting your company. If you’re not making full use of this resource, you may need to re-evaluate your strategy.

These days, an attractive, easy-to-use website that is updated on a regular basis is a must for almost every business. You may also benefit from reaching out to consumers on social media. This can be a low-cost and effective way to market your company and, as long as you know which channels to focus on and can commit to regular and relevant updates, it can work wonders in terms of engaging and informing your target audience.

 

Find out more about Appco’s unique Human CommercialTM approach to marketing.