Appco Group UK Blog

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for businesses. To help you tackle this challenge, here are four secrets to effective branding. 1. Know your audience To [...]
 

Five benefits of being a brand ambassador

Whether you’re a new brand ambassador (or field representative), or have chalked up a bit of experience, there might be aspects to the role that you’ve never considered. To give you a fuller picture of what it’s really like to r [...]
 

Can you learn to be an awesome field representative?

If you lack sales experience, or the prospect of face-to-face contact with potential customers makes you nervous, you might think it’s impossible to become a successful field representative. But don’t be too quick to rule ou [...]
 

A guide to improving your career prospects in 2016

Forget fad diets and fitness programmes (you look great the way you are!) – the New Year is the perfect time to focus on enhancing your career prospects. Whether you’re looking for a new role or just want to progress in your c [...]
 

Understanding the power of the Human Commercial™

The concept of the Human Commercial™ has changed the face-to-face sales industry forever. Developed by Appco Group chairman and founder Chris Niarchos, it represents a fresh approach to direct marketing that focuses on deliverin [...]
 

5 reasons why market research matters

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs down. However, this approach can be a big mistake. The simple fact is, market research matters – and h [...]
 

How to maximise your marketing ROI

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or unsuitable promotional tactics. To help you avoid this pitfall, Appco Group UK’s Director of Business Developm [...]
 

Your guide to increasing sales in 2016

With the New Year fast approaching, you’re no doubt planning ways to enhance the success of your business in 2016. To give you a helping hand, we’ve put together a brief guide to increasing sales levels – and your customer base – over [...]
 

Which type of field marketing is best for your company?

Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more personal way. There are many different types of field or face-to-face marketing so we decid [...]
 

4 steps to engaging with your target market

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to suffer. To help ensure your promotional campaigns are up to scratch, here are four steps that will he [...]
 
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