Appco Group UK Blog

Which type of field marketing is best for your company?

Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more personal way. There are many different types of field or face-to-face marketing so we decid [...]
 

4 steps to engaging with your target market

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to suffer. To help ensure your promotional campaigns are up to scratch, here are four steps that will he [...]
 

3 questions to ask yourself when preparing for a sales career

There are various reasons why you might choose a career in sales. From being able to rely on your own initiative to reaping the personal and financial benefits of successful consumer interactions, a sales role can be ex [...]
 

3 essentials for a successful field marketing campaign

In an era of impersonal, web-based communications, face-to-face field marketing campaigns have the power to really stand out. They provide companies with the perfect opportunity to engage with consumers on an individual level [...]
 

5 steps to product development

At Appco, we understand the importance of effective product development, which is why we created The Lab. Our in-house team of direct sales and marketing specialists focus on research, development and implementation of bespoke campaigns for our clien [...]
 

3 secrets of a successful field representative

A varied working life and the ability to determine your own income means that plenty of people are looking for flexible roles in sales, and door-to-door product and service promotion can be a great place to start. But what exactly doe [...]
 

Sales industry can benefit anyone, says top field marketer

Matt is an award-winning self-employed field representative contracted to represent Appco UK’s clients. He always felt he had a knack for sales, but he believes the industry holds even more benefits for people wanting t [...]
 

How can field marketing increase awareness of your brand?

Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend their money on goods or services that are provided by companies they are familiar with a [...]
 

What can we learn from Japan’s Rugby World Cup win?

Appco Group’s Global Head of Communications Jessica McCahon reflects on Japan’s unexpected win over South Africa’s rugby superstars, and what business owners and entrepreneurs in Appco’s network can learn from their [...]
 

New field representative says she now has the skills to pursue any career

Amelia Mills, has only been a field representative in Appco UK’s network in Wales for six months, but says the skills she’s developed in that short time will help her pursue any career path she chooses. [...]
 
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