Appco Group UK Blog

Why business people should be a bit more like astronauts

British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as inspiration for young entrepreneurs and business leaders. The 44-year-old blasted off into s [...]

Why Leicester City’s rise should inspire business leaders

What can business leaders learn from Premier League underdogs Leicester City? According to Appco UK, the team’s unlikely rise to the top of the table is a lesson in true grit and determination for any business owner [...]

Why knowing your stuff is essential in face-to-face sales

There is an art to great face-to-face sales that benefits both the company and the customer. To attract new customers, field sales representatives – called brand ambassadors in the Appco UK network – have to be profess [...]

How can top-notch field marketing get you closer to your customers?

How many times have you spoken to your TV during the ad break? If you’re like most people, the answer is likely to be: ‘More times than I care to admit’. So you’ve probably noticed by now that the TV (or t [...]

Why are good listening skills so important for sales specialists?

It’s generally assumed that sales specialists need to be able to speak in a convincing manner, but succeeding in this line of work isn’t just about having the gift of the gab – other specific skills are requir [...]

Why face-to-face sales is an important part of the marketing mix

Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns to TV, radio and print ads, there are a host of promotional tactics available [...]

Entrepreneurs can learn a lot from Leo

Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his graciousness when he finally reached his goal. More than 20 years after first being nominated, Hollywood su [...]

3 life skills that can help you in your sales career

You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might already have many of the traits you need to flourish in this field. There are a number of lif [...]

3 marketing techniques that have stood the test of time

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown themselves to have real staying power. By taking advantage of these techniques, you may be a [...]

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for businesses. To help you tackle this challenge, here are four secrets to effective branding. 1. Know your audience To [...]
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