Appco Group UK Blog

3 essentials for a successful field marketing campaign

In an era of impersonal, web-based communications, face-to-face field marketing campaigns have the power to really stand out. They provide companies with the perfect opportunity to engage with consumers on an individual level [...]
 

5 steps to product development

At Appco, we understand the importance of effective product development, which is why we created The Lab. Our in-house team of direct sales and marketing specialists focus on research, development and implementation of bespoke campaigns for our clien [...]
 

3 secrets of a successful field representative

A varied working life and the ability to determine your own income means that plenty of people are looking for flexible roles in sales, and door-to-door product and service promotion can be a great place to start. But what exactly doe [...]
 

Sales industry can benefit anyone, says top field marketer

Matt is an award-winning self-employed field representative contracted to represent Appco UK’s clients. He always felt he had a knack for sales, but he believes the industry holds even more benefits for people wanting t [...]
 

How can field marketing increase awareness of your brand?

Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend their money on goods or services that are provided by companies they are familiar with a [...]
 

What can we learn from Japan’s Rugby World Cup win?

Appco Group’s Global Head of Communications Jessica McCahon reflects on Japan’s unexpected win over South Africa’s rugby superstars, and what business owners and entrepreneurs in Appco’s network can learn from their [...]
 

New field representative says she now has the skills to pursue any career

Amelia Mills, has only been a field representative in Appco UK’s network in Wales for six months, but says the skills she’s developed in that short time will help her pursue any career path she chooses. [...]
 

What can face-to-face marketing achieve that other marketing methods can’t?

Appco UK’s Director of Business Development Rob Gibbs looks at the different marketing methods available and the unique benefits and advantages that can be gained from engaging with customers face [...]
 

Why the direct sales journey is as important as your success

Independent business owner, Michael Scully, reflects on what he has learned during his 22-year career in the direct sales industry, and why the journey has been more important than his considerable success. “Success is [...]
 

Door-to-door sales: a success story

Top-performing door-to-door sales representative Mark Fisher explains why knowing his product inside-out and caring about customers is the secret to his success. Mark is currently representing Appco UK’s solar division client, A Shade Greener, [...]
 
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