Appco Group UK Blog

International Women’s Day 2017: celebrating women’s achievements within Appco UK

International Women’s Day is a worldwide event that celebrates women’s achievements – from the political to the social – while calling for gender equality. To help mark this event we [...]
 

Why business people should be a bit more like astronauts

British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as inspiration for young entrepreneurs and business leaders. The 44-year-old blasted off into s [...]
 

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for businesses. To help you tackle this challenge, here are four secrets to effective branding. 1. Know your audience To [...]
 

Five benefits of being a brand ambassador

Whether you’re a new brand ambassador (or field representative), or have chalked up a bit of experience, there might be aspects to the role that you’ve never considered. To give you a fuller picture of what it’s really like to r [...]
 

3 questions to ask yourself when preparing for a sales career

There are various reasons why you might choose a career in sales. From being able to rely on your own initiative to reaping the personal and financial benefits of successful consumer interactions, a sales role can be ex [...]
 

How can field marketing increase awareness of your brand?

Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend their money on goods or services that are provided by companies they are familiar with a [...]