Appco Group UK Blog

Could face-to-face sales help you gain confidence?

Many people think that to even enter the field of face-to-face sales in the first place, you have to be bursting with confidence. The truth is, this career path can suit a range of personality types and many people find that their [...]
 

Why business people should be a bit more like astronauts

British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as inspiration for young entrepreneurs and business leaders. The 44-year-old blasted off into s [...]
 

Entrepreneurs can learn a lot from Leo

Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his graciousness when he finally reached his goal. More than 20 years after first being nominated, Hollywood su [...]
 

3 life skills that can help you in your sales career

You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might already have many of the traits you need to flourish in this field. There are a number of lif [...]
 

3 marketing techniques that have stood the test of time

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown themselves to have real staying power. By taking advantage of these techniques, you may be a [...]
 

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for businesses. To help you tackle this challenge, here are four secrets to effective branding. 1. Know your audience To [...]
 

Can you learn to be an awesome field representative?

If you lack sales experience, or the prospect of face-to-face contact with potential customers makes you nervous, you might think it’s impossible to become a successful field representative. But don’t be too quick to rule ou [...]
 

A guide to improving your career prospects in 2016

Forget fad diets and fitness programmes (you look great the way you are!) – the New Year is the perfect time to focus on enhancing your career prospects. Whether you’re looking for a new role or just want to progress in your c [...]
 

5 reasons why market research matters

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs down. However, this approach can be a big mistake. The simple fact is, market research matters – and h [...]
 

How to maximise your marketing ROI

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or unsuitable promotional tactics. To help you avoid this pitfall, Appco Group UK’s Director of Business Developm [...]
 
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