Appco Group UK Blog

Hugh Hefner: controversial, yes. Branding master, absolutely.

He wasn’t everyone’s cup of tea (to put it mildly), but there’s no doubting that Playboy magnate Hugh Hefner was a brand master. The 91-year-old Playboy founder died late last month, leaving behind a palatial man [...]

3 lessons Kim Kardashian can teach the business world

Yes, you read that correctly. She may be an unlikely source of inspiration for some, but Kim Kardashian has definitely earned her business marketing stripes and has something to teach anyone looking to build brand awareness and [...]

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for businesses. To help you tackle this challenge, here are four secrets to effective branding. 1. Know your audience To [...]