Appco Group UK Blog

How J.K. Rowling built a legacy worth over £20billion

In 1997, Joanne Rowling was like many fledgling entrepreneurs: financially strapped but with a brilliant idea. Today, she is celebrating 20 years of becoming one of the most successful female entrepreneurs in history. Those l [...]
 

Sales industry can benefit anyone, says top field marketer

Matt is an award-winning self-employed field representative contracted to represent Appco UK’s clients. He always felt he had a knack for sales, but he believes the industry holds even more benefits for people wanting t [...]
 

How can field marketing increase awareness of your brand?

Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend their money on goods or services that are provided by companies they are familiar with a [...]