Appco Group UK Blog

Brexit: a marketing lesson in what NOT to do

As Britain prepares to leave the EU – and the fraught negotiations and in-fighting continue – we can’t help but think there has to be something we can learn from the mess that is Brexit. You can’t switch on the TV, open a newspa [...]

Hugh Hefner: controversial, yes. Branding master, absolutely.

He wasn’t everyone’s cup of tea (to put it mildly), but there’s no doubting that Playboy magnate Hugh Hefner was a brand master. The 91-year-old Playboy founder died late last month, leaving behind a palatial man [...]

3 lessons Kim Kardashian can teach the business world

Yes, you read that correctly. She may be an unlikely source of inspiration for some, but Kim Kardashian has definitely earned her business marketing stripes and has something to teach anyone looking to build brand awareness and [...]

20,000 more people working in direct sales in the UK

The number of people working in direct sales in the UK has risen by 20,000 according to a report from the Direct Selling Association (DSA). According to the DSA, the UK has seen a steady increase in direct selling since 2009. Th [...]

Get smart! Is your business mobile friendly?

It’s easy to see how mobile web browsing has become more and more popular. Look around any packed train, lift or shopping centre and you’ll see a majority of people scrolling through their phones, checking Facebook, Instagram, SnapC [...]

3 marketing techniques that have stood the test of time

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown themselves to have real staying power. By taking advantage of these techniques, you may be a [...]

How to maximise your marketing ROI

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or unsuitable promotional tactics. To help you avoid this pitfall, Appco Group UK’s Director of Business Developm [...]

4 steps to engaging with your target market

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to suffer. To help ensure your promotional campaigns are up to scratch, here are four steps that will he [...]