The Elton John AIDS Foundation (EJAF) has praised AGS Global Fundraising Services’ “professional approach to fundraising”, which helped raise £650,000 in donations at the charity’s inaugural celebrity tennis event on 7 December 2014.
“We were hugely impressed with AGS Global Fundraising Services’ professional approach to fundraising, which has helped us to diversify our fundraising income,” said Anne Aslett, Executive Director, Elton John AIDS Foundation.
“This was the first time we have undertaken face-to-face fundraising for regular donations at events and it gave us a wonderful opportunity to talk directly with people about our work and our goals.”
The event, which took place at the Royal Albert Hall in London, saw Team Elton John take on Team Billie Jean King in the Smash Hits tennis match to raise funds for the Elton John AIDS Foundation’s mother to baby appeal.
Royal Albert Hall, famous for hosting the BBC Proms and other world-class concerts converted the normally musical venue into a tennis court. The event was broadcast live on ITV.
“AGS Global Fundraising Services helped us at every step in developing the project, which included creating marketing collateral, managing data, refining our fundraising message and training the fundraisers. We reached our target for the event and we look forward to discussing other projects in the future,” Anne added.
Tim Henman, Andy Roddick, John McEnroe, Heather Watson and Sabine Lisicki were among the tennis stars who took part in the event.
Ben Oliver, Business Director of AGS Global Fundraising Services said: “When Elton John Aids Foundation approached us about this event, it was just too important to refuse.
“I learned there is a way to completely eradicate mother to baby HIV transmission. I don’t think this is very well known, so we’re very proud to be a small part of an ambitious goal to put a stop to mother to baby HIV transmission by December 2015.”
The Elton John AIDS Foundation funds programmes that help to alleviate the pain – whether physical, emotional or financial – of those living with, affected by or at risk of HIV/AIDS.