Appco ahead of UK government’s bid to boost British food
Appco Group Home Delivery is backing British farmers and locally sourced produce in line with the UK government’s commitment to boost the British food industry.
Since March 2014, the division has signed up more than 4,000 new customers for client Hello Fresh, which specialises in delivering high-quality, organic ingredients direct from independent suppliers straight to the customer’s door.
The campaign puts Appco and Hello Fresh well ahead of the government, which has announced it would invest £400 million from 2017 to buy fresh, locally sourced, seasonal food, through a new, simplified food and drink buying standard.
The move will benefit thousands of British farmers, small businesses, rural economies and the British public.
Prime Minister David Cameron said: “By opening up these contracts, we can help [farmers] create more jobs, invest in their businesses and make sure people in our country have a healthier lifestyle. It’s a triple win – and will mean a brighter future for our country.”