Appco Group joins fight against poverty
June 24, 2013
Many charity partners of Appco Group España participated in the SOMOS campaign against poverty last month.
This campaign, also supported by many Spanish celebrities, seeks to spread the message of unnecessary poverty through a fashion statement that saw participants wearing their clothes inside out. This symbolic statement aimed to convey the notion that this unnecessary suffering can be turned around if people pull together.
Over 3 million people have been working hard to solve the problem of poverty across the world and the Appco Group, partner to a number of charities in Spain, took advantage of this day to spread solidarity throughout society. The campaigns slogan, “the more we are, the more we can do to change the world”, called on everyone to think about the situation of millions of people that live in poverty around the world.