Appco Group UK hosts skill-sharing event for entrepreneurs

Appco Group UK hosts skill-sharing event for entrepreneurs

Appco Group UK has hosted an event for 300 budding entrepreneurs who form part of the organisation’s face-to-face marketing network.

The two-day event gave attendees the opportunity to boost their knowledge of best practices in marketing, inspiring team members and recruitment strategies to help them in growing their businesses.

Appco Group Managing Director Mike Blane opened the event, highlighting how the network has used iPad technology to further enhance brand ambassadors’ interactions with customers and donors.

Chris Niarchos, the Group’s Chairman gave an inspiring and empowering speech about how, by being authentic and true to who he is, he was able to inspire his teams to go above and beyond in the workplace.

On Saturday afternoon, hostage negotiator, Richard Mullender, spoke to delegates about why it’s important to listen to every person they speak to and ask the ‘right’ questions to help make sure that the customer feels valued.

All in all, the two days were insightful, entertaining and packed full of knowledge that the entrepreneurs soaked up and are excited to implement in their businesses in conjunction with Appco’s Human CommercialTM