Appco IT refresh to provide smarter service for clients

Appco IT refresh to provide smarter service for clients

Appco Group UK will upgrade its business management system, Connect, to ensure it continues to deliver the best possible end-to-end processing service to its current and potential clients.

The upgrade will use the latest technology and will help Appco maintain its reputation for excellence
in customer acquisition and administration. It will also ensure Appco provides continued highly
accurate data processing for its clients.

The updated service will allow Appco to closely analyse and interpret sales data, increase client activation rates and stem attrition to strengthen customer/donor commitment.

Major benefits include the business intelligence reporting tools, the enhanced performance and the more
user-friendly interface.

“We are proud to be the industry leaders in quality face-to-face marketing, and our support systems are
no exception to this. It’s an exciting development for us,” said Perveen Virdee, Chief Executive Officer
of Appco Group UK.