Celebrating a successful partnership
November 23, 2012
Since the beginning of Appco Group Support’s (AGS) partnership with British Red Cross in 2008, the campaign has seen extremely successful results.
As AGS now head into their fifth year of partnership with one of the world’s largest humanitarian organisations, analysis conducted by the Red Cross reveals that donors recruited by AGS have contributed an impressive £50 million to the charity’s general funds to date.
British Red Cross Regular Giving Manager Xanthe Swift, said,
“Over the past four years AGS have enjoyed a strong partnership with the British Red Cross and these results are testament to the hard work from all who have been involved.
AGS’s sustained commitment to innovation and creativity has contributed to our close collaborative approach to the management of a large-scale fundraising campaign that continues to deliver tens of thousands of new regular givers each year. It has also enabled us to grow a dedicated and inspiring team of British Red Cross ambassadors in the shape of AGS’s fundraisers”.