The true value of charity fundraising, by Dan Pallotta
22/04/2015

The true value of charity fundraising, by Dan Pallotta

In this must-read article in Harvard Business Review, humanitarian and non-profit expert Dan Pallotta explains exactly why the way the media reports profit and revenue of fundraising channels is completely misleading and inaccurate.

He also highlights the true value and ROI of fundraising channels such as telemarketing.

Read the full article
Watch his TED talk on "The way we think about charity is dead wrong"