Did you know that customers are likely to tell 16 people about a poor experience and only 9 about a positive one?
Every good business owner and salesperson knows that it is essential to provide every customer with a good experience - and this stat drives that point home.
Every interaction you have with a customer or potential customer is an opportunity for great word-of-mouth advertising – or not so great.
Given how important it is for businesses of all sizes and types to deliver a consistently great customer experience, it is paramount to understand what customers really want.
Read more on the Appco Australia website.